The Project

As the main sponsor of Gala Festival, Estrella Damm wanted a show stopping, premium bar that would embody the Mediterranean spirit of the brand, fit seamlessly into the festival’s ethical and cool vibe, and deliver a high-impact presence in a prime location.

Our Approach

Orange Beach Bars worked closely with Damm Brewery to design, build, and operate a bar that would stand as the focal point of the festival.

• Bespoke Design & Build: Collaborated with designers and event structure specialists to transform two container units into one integrated, branded bar space – complete with a roof terrace for a unique customer experience.
• Brand-Led Detailing: Delivered bold roof signage and a clean, premium aesthetic that communicated Estrella Damm’s Mediterranean heritage while showcasing the full product range.
• Festival Integration: Ensured the bar design aligned with Gala Festival’s cool, ethical aesthetic, creating a natural yet standout presence.
• Local Collaboration: Worked with trusted local suppliers to bring the build to life, supporting community partners and ensuring a smooth delivery.
• Operational Delivery: Managed the entire process from design and logistics through to installation and bar service, overcoming site challenges to deliver flawlessly.

Results

• Successfully delivered a showpiece activation described by organisers as the “focal point of the festival.”
• Bar became a meeting place for festival goers, generating organic social media activity and visibility for the brand.
• Drove record sales, making Gala Festival Estrella Damm’s most successful year to date at the event.

Estrella Damm reported +24% increase in volume in 2025

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