The Project
We supported the UK launch of Rosa Blanca, a Mallorca-brewed beer from Damm Brewery, with a striking branded van activation that could tour multiple high-profile events and deliver maximum exposure.
The goal was to build visibility, excitement, and loyalty around the launch.
Our Approach
Orange Beach Bars team worked closely with Damm Brewery to design and deliver a bespoke mobile bar – a high-spec, beautifully finished unit that reflected the elegance of the brand.
From here, we built a national activation strategy to introduce Rosa Blanca directly to consumers and trade partners.
- Design & Build: Worked with Damm from the design phase, sourcing and producing a striking, Mediterranean-inspired van that captured the essence of the brand.
- Sole Operator: Delivered the activation at every event, running the van with premium service standards
- Premium Service: Offered a curated menu and engaging customer experience, ensuring the brand was represented to the highest standard.
- Agency Support: Proactively identified and recommended the right events for Rosa Blanca, acting as a partner in building brand awareness.
- Events Attended: BII at the HAC, Barcode Festival, and other key industry events – maximising exposure to both trade and consumer audiences.
- Trade Engagement: Supported venues newly installing Rosa Blanca by delivering tastings, sharing product knowledge, and engaging staff with the brand story.
Results
Successfully launched Rosa Blanca across multiple UK events and festivals.
Boosted visibility and awareness of the brand within a competitive drinks market.
Supported venue teams to build knowledge and excitement, helping drive future sales and long-term adoption.
Positioned Rosa Blanca as a premium, authentic choice with Spanish heritage and modern appeal.
The Rosa Blanca van activation was highly impactful and presented Rosa Blanca in a premium and authentic way, perfectly aligned with the brand’s positioning. The booking process was seamless, and the collaboration with the Orange Beach bars team was both professional and enjoyable. Feedback from all customers has been overwhelmingly positive, highlighting the activation as a valuable addition to Damm’s marketing toolkit.
Lucy-Marie Johnson, National Account Manager, Damm 1876 Ltd
Impact:
By creating and operating the Rosa Blanca van, we demonstrated our ability to provide end-to-end activation services – from design and build through to delivery and event strategy. Helping Damm 1 to introduce Rosa Blanca as a premium Mediterranean beer to UK audiences.
