The Project

Bring the Thatchers Haze festival experience into pubs nationwide, raising brand profile, driving loyalty, and creating memorable activations for venues and customers.

Our Approach

Orange Beach Bars delivered the Thatchers Haze Experience through a nationwide programme of 39 activations across five months. Each event was designed to capture the energy of a festival, tailored for the local venue and its customers.

• Nationwide Roll-Out: Delivered 39 activations in 5 months across the UK.
• Branded Pop-Up Builds: Installed fully branded pop-up bars, staffed by experienced festival bartenders.
• Entertainment: Curated live music or DJs tailored to the venue and customer demographic.
• Venue Collaboration: Worked closely with venues to select the right timings and promotional support to maximise attendance and sales.
• Customer Engagement: Included giveaways, games, and merchandise to immerse audiences in the Thatchers Haze summer cider experience.
• Entertainment: Curated live musicians or DJs matched to each venue’s audience and vibe.

Results

39 activations delivered across the UK in just five months.

Exceptional feedback from venues, many requesting return visits and additional events.

Customer response exceeded expectations, driving repeat business and long-term brand loyalty.

Based on the success of the first 30 activations, Thatchers doubled their investment for the following year.

Feedback:

“The team at Orange Beach Bars have been fantastic and super professional. They helped us deliver 68 activations across the Spring & Summer bringing our Haze Sessions & Juicy Sounds events to pubs. Sarah was brilliant liaising with landlords directly to book in and plan the events and her brand activation team had consistently great feedback, confidently talking about our brands and delivering the events at a high standard. 

Emma Weber – Senior Brand Activation Manager