The Project
Create a vibrant, premium activation series that showcased the Thatchers Juicy brand through music-led experiences, building stronger relationships with venues and engaging customers nationwide.
Our Approach
- Nationwide Roll-Out: Delivered 29 activations in 5 months across the UK.
- Immersive Brand Experience: Designed activations to reflect the Juicy brand identity – vibrant, striking, and engaging.
- Entertainment: Supplied professional DJs to create a premium, festival-inspired atmosphere.
- Venue Collaboration: Worked closely with venues to ensure activations were tailored to local audiences and maximised impact.
- Measurement & Follow-Up: Monitored activation success, provided reporting, and shared insights with venues and Thatchers to track results.
Results
29 activations delivered across the UK in just five months.
Strong engagement from customers and positive feedback from venues.
Deepened relationships with venues, driving loyalty and repeat business.
Demonstrated measurable activation impact through structured follow-up and reporting.
Feedback:
Emma Weber – Senior Brand Activation Manager
The team at Orange Beach Bars have been fantastic and super professional. They helped us deliver 68 activations across the Spring & Summer bringing our Haze Sessions & Juicy Sounds events to pubs. Sarah was brilliant liaising with landlords directly to book in and plan the events and her brand activation team had consistently great feedback, confidently talking about our brands and delivering the events at a high standard.
