The Project

Barcode Festival is one of the UK’s most respected industry events, welcoming over 5,000 professionals from the grocery, food, and drinks sectors. For Damm Brewery, it was a unique opportunity to introduce Rosa Blanca – their new-to-UK, Mallorca-brewed beer –  to a highly influential audience.

Our Approach

Orange Beach Bars partnered with Damm Brewery to bring the newly built Rosa Blanca van to the festival, creating a premium brand experience in the VIP area.

• Branded Environment: Designed and delivered a stylish Mediterranean-inspired space and customised fully branded mobile bar, ensuring the brand ethos of sunshine, relaxation, and premium quality was reflected in every detail.
• VIP Service: Operated the bar with professional staff, ensuring seamless service and creating a standout hospitality experience for industry guests.
• Customer Engagement: Shared brand knowledge, tasting notes, and storytelling to ensure guests understood Rosa Blanca’s heritage and quality.
• Creative Input: Contributed to the overall design and structure of the activation, ensuring the space worked both practically and as a showcase of the brand.

Results

• Introduced Rosa Blanca to over 5,000 industry professionals.
• Raised the profile of the brand among influential buyers and decision-makers.
• Delivered an authentic brand experience that mirrored Rosa Blanca’s Mediterranean identity.
• Received strong feedback from both Damm Brewery and festival attendees.

Bringing brands to life; creating stylish, memorable, and effective experiences that connect directly with the right audiences.

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