The Project
Deliver a complete bar solution for the Women’s Rugby World Cup Fan Zone in Brighton – a weekend event welcoming over 10,000 attendees, with a focus on premium service and sponsor visibility.
Our Approach
- Acted as sole bar operator for the Fan Zone.
- Installed and managed the full bar infrastructure, including draught beer service and technical support.
- Delivered a premium bar menu designed for speed and quality.
- Aligned operations with sponsorship requirements to maximise visibility and return on investment.
- Ensured smooth, professional service standards throughout the weekend.ommercial objectives were met.
Results
- Exceeded all sponsorship targets set for the activation.
- Received outstanding feedback from both World Rugby and event organisers.
- Seamless bar operation delivered across multiple peak demand periods.
Impact
Showcased our ability to operate at international sporting events, combining premium service, sponsor alignment, and technical expertise to deliver a world-class bar experience for fans and organisers alike
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You were a pleasure to work with and I’d like to say a massive thank you from the whole Asahi UK and Global teams for delivering such a wonderful fan experience
Jamie Butler – National Account Manger – Events and Stadia ASAHI GROUP
